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| Don't let social media marketing get the best of you! |
Social media
marketing can be an intimidating process for the average small business owner. Where
should you start? Social Media Examiner’s article, 3 Steps to Getting Started With Social Media points you in the right
direction with its easy to follow guidelines.
Author Jim Belosic urges
his readers to first search for their business on various social networks.
Wherever your customers are is exactly where you need to be according to
Belosic. Companies need to be aware of what consumers are saying about their
products. Sites such as Twitter give
unsatisfied customers a place to rant about bad service or a shoddy product. This
could destroy your company’s reputation.
The second step
in the process is to find social media platforms that work best for your
business. Facebook is Belosic’s top pick
for companies with products. Potential customers have the ability to read consumer
reviews, view pictures and other product information. You should also post
videos about your products on YouTube to
generate even more interest. Companies with storefronts or offices can go a
step further by utilizing Foursquare
and Yelp to reach their local audience. Buyers
literally have information at their fingertips to help them make informed
purchases.
Finally, Belosic
instructed his readers to avoid overextending their social media marketing
efforts. It is unrealistic to expect to run your business and track dozens of
social media networks. Less is more in regard to social media. The article
stated that, “The
best approach is to pick something,
give it all of your attention and focus, do it well and turn it into a habit.”
This is a great
article to read if you prefer a straightforward approach. Jim Belosic provided
valuable information that can be implemented without extensive training. He instills
confidence in his readers and eases the pain of social media marketing.
