Create a Social Media Buzz Around Your Music

So… you say you’re talented. Why haven’t we heard of you? It takes a lot more than an amazing singing voice, dope lyrics, hot instrumentals and fresh beats to make it in the music industry. You have to showcase your talent all across the world to gain recognition. The most economic way to accomplish this seemingly daunting task is to utilize social media.

Social media should be an unknown artist's best friend. You have the ability to create a fan base and catch the attention of record labels on a shoestring budget. Take full advantage of this opportunity!

First, determine what you plan to accomplish with social media marketing (i.e. a record deal, more fans, promote events, sale albums, etc.) Then choose your stage. Facebook, Twitter and YouTube would be a good place to start. You should also consider platforms geared towards music such as ReverbNation, SoundCloud and SoundClick. These are all great sites to give people a taste of your music.

Please remember that creating a profile on these sites is just half the battle. It is extremely important to consistently spoon feed your audience quality material that will make them beg for more. With that said, you should choose music that is the best representation of what you have to offer. Do not attempt to upload music that is unfinished, of poor quality or lacks originality. No one will take you serious.

Once you’ve selected your social media platforms and music, get personal. Talk about your accomplishments as well as your struggles. How long did it take you to record your favorite track? Where are you performing this weekend? What’s for dinner tonight? You could even tell a story about you and a family member or a close friend. This shows you’re real and makes it easier for your audience to relate to you.

Create a social media buzz around your music. Set realistic goals for your marketing efforts, select the best social media platforms, upload high quality tracks, get personal and be consistent. Use social media marketing to take your music career to the next level!