Review: 3 Steps to Getting Started With Social Media by Jim Belosic

Don't let social media marketing get the best of you!

Social media marketing can be an intimidating process for the average small business owner. Where should you start? Social Media Examiner’s article, 3 Steps to Getting Started With Social Media points you in the right direction with its easy to follow guidelines.

Author Jim Belosic urges his readers to first search for their business on various social networks. Wherever your customers are is exactly where you need to be according to Belosic. Companies need to be aware of what consumers are saying about their products. Sites such as Twitter give unsatisfied customers a place to rant about bad service or a shoddy product. This could destroy your company’s reputation.

The second step in the process is to find social media platforms that work best for your business. Facebook is Belosic’s top pick for companies with products. Potential customers have the ability to read consumer reviews, view pictures and other product information. You should also post videos about your products on YouTube to generate even more interest. Companies with storefronts or offices can go a step further by utilizing Foursquare and Yelp to reach their local audience. Buyers literally have information at their fingertips to help them make informed purchases.

Finally, Belosic instructed his readers to avoid overextending their social media marketing efforts. It is unrealistic to expect to run your business and track dozens of social media networks. Less is more in regard to social media. The article stated that, “The best approach is to pick something, give it all of your attention and focus, do it well and turn it into a habit.”

This is a great article to read if you prefer a straightforward approach. Jim Belosic provided valuable information that can be implemented without extensive training. He instills confidence in his readers and eases the pain of social media marketing.