Give The People What They Want

Is your customer base excited about your product or service (image courtesy of activ8inc.com)?

Everyone has something to say these days. Millions of people blog and actively participate on social media sites such as Facebook, Twitter, YouTube and Instagram every day. From my personal experience, not all blogs and posts are created equal. My time is too precious to waste on meaningless information that fails to engage me. Therefore, I track a limited number of people and brands. 

Don't bore your audience (image courtesy of kaldeem.wordpress.com)!

How do you engage your audience? Does your content fill a void in the industry or simply serve as an advertisement for your latest project? Recently, I was forced to unfollow a music producer because he was tweeting at least 50 times per day the same exact message, “Beats 4 Sale @...” He also posted this message on Facebook. It drove me crazy after a while!

Why not give the people what they want? The producer could engage others by requesting feedback on his latest track or by creating a contest offering a discounted/free beat to the winner. I don’t know about you, but I love free stuff! I also love when people solicit my opinion. It makes me feel like my voice matters, it gives me a reason to connect with them and increases the chances of me purchasing and/or recommending their products or services.

Take the necessary steps to ensure you meet the needs of your customer base. Avoid the annoying sells pitch and find out what people really want. Ask thought-provoking questions, respond to inquires and become the industry expert. Your audience needs to know that they can count on you for relevant, engaging content. This will not only boost your number of subscribers, fans and followers, it may also increase your bottom line. Please take my advice and give the people what they want. You will wish you done this a lot sooner.

Take my advice (image courtesy of quinlanco.com)!

Thanks for reading!